All About Micro

Micro Kickboard is the U.S. partner for Swiss company Micro-Mobility, maker of the world's best quality scooters, kickboards and other innovative personal transport solutions for children and adults, all designed to help you create a better, more eco-friendly lifestyle. 

With offices in California and Michigan, the full Micro range is sold exclusively via www.microkickboard.com. Other distribution channels include a selection of the best high-end specialty stores across the US – check them out here. You can also find Micro at some of America’s favorite department stores, from Neiman Marcus to Target, with special ranges offered in each store. 

The Micro family in the US is made up of a small but dedicated group of individuals led by CEOs Julie and Geoff Hawksworth and our General Manager Meghan Kriekaard. We are united by our appreciation for Micro quality, a passion for fuel-free transport, the joy of scooting (and we really like each other!).  Our goal is deliver products and services that leave Micro riders very happy (ecstatic even)! If you don’t experience that, please let us know. If you DO experience that, we'd love to hear about that, too!

The History of Micro

Micro-Mobility Switzerland became an early leader of the personal transport revolution in 1999 when Founder Wim Ouboter introduced a foldable, lightweight scooter that was strong enough for adults to ride. The Micro scooter had PU wheels that made it faster and  smoother-gliding than earlier scooters, and a new style of folding mechanism that made it easy for the rider to fold up and carry once they reached their destination (so it was portable!) Micro licensed this scooter to JD Sports who later sold it under the name Razor Scooter. (Read more about that here)!
Since then Micro has focused on innovation and quality, with a goal of making scooters incredibly strong yet comfortable to ride and lightweight. With the introduction of the Mini Micro for young children in 2003, the quality was such that children began using them as transport as well as for fun. Today Micro is credited with elevating scooters from toys to transport.