Micro vs. Copy Brands: What Makes Micro the Premium Brand?

Micro vs. Copy Brands: What Makes Micro the Premium Brand?

In today’s crowded scooter market, it’s easy to be tempted by lower prices and lookalike models. But when it comes to performance, durability, and long-term value, not all scooters are created equal. 

At Micro Kickboard, we’ve built our reputation on more than just cool design. Our scooters are engineered with cutting-edge innovation, backed by a manufacturer’s warranty and replaceable parts, and supported by an award-winning customer service team. 

We’re not just another option—we’re the benchmark. From the awards we’ve earned to the materials we use, every detail of our scooters is crafted to deliver a riding experience that imitations simply can’t match. 

In this blog, we’ll break down exactly what sets Micro apart—and why investing in quality from the start pays off for every rider. 

 

A young girl smiles while riding her Micro Kickboard scooter outside.

Early Innovation, Longtime Performance

Over twenty years ago, Micro revolutionized personal mobility with the original two-wheeled scooter—sleek, lightweight, and foldable. Its overnight success eventually led it to being sold under the Razor name (you can read about that here!).

Building on the success of the original scooter, Micro set its sights on the most important riders of all—kids. In 2003, we launched the three-wheeled kickboard, featuring a learn-to-steer design for added stability and control—ideal for young children (yes, even 1-year-olds!). 

Since then, we’ve continued to pave the way in scooter innovation, combining premium materials, smart design, and award-winning customer service. It’s why families everywhere trust Micro as the gold standard in scooters. 


A young boy smiles while riding his Micro Sprite LED Scooter outside.

High-Quality Means High-Performance

At Micro, we don’t just build scooters—we engineer long-lasting, high-performance rides that stand the test of time. The difference is in every detail: what they’re made with, how they’re made, and how we support them long after they hit the sidewalks. 

What They’re Made With

Every Micro scooter starts with premium materials chosen for performance and durability. Thick polyurethane wheels paired with top-tier ABEC 9 bearings deliver an ultra-smooth glide and help maneuver the sidewalk’s bumps and cracks. 

Anodized T-bars resist rust for year-round use, while fiberglass-infused decks flex under pressure without compromising strength. Add in ergonomic, ultra-soft handgrips, and you’ve got a scooter that feels as good as it rides. 

How They’re Made

Each scooter undergoes rigorous testing for strength, performance, and comfort—ensuring every ride meets Micro’s high standards. Want a peek behind the scenes? We’ve even got an in-depth video showing just how much our scooter designs go through before they reach your doorstep.

How They’re Supported

Micro scooters are designed to last a lifetime and live up to their investment. Thanks to their modular construction, nearly every part can be replaced. When something wears down, just browse our parts catalog and swap it out—no need to toss the whole scooter. It’s a sustainable design that keeps your active, outdoor fun rolling for years to come. 

 

A smiling girl poses with her Micro Kickboard scooter.

Products That Win Awards

At Micro, we’re proud that our dedication to quality, durability, and thoughtful design hasn’t gone unnoticed. Over the years, our scooters have earned numerous awards from industry-leading experts, parenting organizations, and design professionals.

Here’s a sampling of some of the awards that Micro scooters have won: 



Mom’s Choice Award

Awarded to products based on an evaluation of quality, design, educational value, entertainment value, originality, appeal, and cost. 



The National Parenting Center’s Seal of Approval

Awarded products that have been rigorously tested and judged based on the reactions of children and the product’s quality. 



Good Design Product Award

Awarded each year to the most innovative and cutting-edge product designs produced around the world. 



Oppenheim Toy Portfolio SNAP Award

Awarded to products that can be used or easily adapted for children with special needs. 

These awards aren’t just generous honors, they’re a reflection of the trust families place in us and the high stands we hold ourselves to every day. They’re why we do what we do.

 

A young boy excitedly rides his Micro Maxi Pro LED Scooter outside.

Award-Winning Customer Care

It’s not just our scooters that earn high marks—our customer service has been recognized with awards too. And for good reason. At Micro, we believe great service is just as important as a great product. 

We make it easy to get the help you need, when you need it. No endless phone trees or robotic replies—just real people, ready to help. Our U.S.-based team is available Monday through Friday, 9am to 5pm ET. Whether you have a question, need a part, or just want some advice on the best scooter for your child, we’re here for you.

Call us at (888) 236-5657—we’re proud to be the kind of company you can easily talk to. 

 

Ready to Shop?

🤸Shop by age

🛴Browse all scooters

🧺Explore our accessories

🔩Navigate our replacement parts catalog